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Decentralization: a Turnaround Consultant Perspective

1 November 2023
2 minutes

Last Updated on 16 June 2025 at 18:11

Decentralization is a management philosophy and organizational structure where decision-making powers and responsibilities are distributed throughout various levels of the organization rather than concentrated at the top. This approach can significantly affect how a business operates, innovates, and responds to its environment.

From my experience, I notice a strong success level for organizations that adopt a hybrid approach, centralizing certain functions (e.g., finance, legal) while decentralizing others (e.g., innovation, marketing, product development). This approach can provide a balance between alignment and flexibility.

This hybrid approach empowers lower-level managers, teams, or even individual employees to make decisions relevant to their roles, functions, or projects. At the same time, the organization has a high level of corporate normalization.

By empowering all categories of employees at all levels to make decisions, decentralization can promote innovation and creativity. Operational teams are those who are closer to the customers or the production process. They may have unique insights or ideas that can lead to new products, services, or process improvements.

Empowering lower-level managers and employees to make decentralized decisions can lead to quicker responses to local or department-specific issues — which is particularly valuable in rapidly changing industries or highly competitive markets.

Besides, in multinational or geographically dispersed organizations, this decentralization allows local managers to tailor products, services, and strategies to local market conditions and customer tastes.

However, decentralization can lead to a lack of alignment with the overall corporate strategy or values. Individual units or managers might pursue goals or personal interests that conflict with the broader organizational objectives. Managing a decentralized organization can also be more complex, requiring robust communication, coordination, and strong control mechanisms and processes to ensure the corporation’s consistency.

The vulnerability is also higher because decentralization relies on the decision-making abilities of lower-level managers and employees. If these individuals lack the necessary skills, experience, or information, it can lead to poor decisions. Also, some entities or departments might become over-dependent on what I call ‘star employees or collaborators.

Decentralization can lead to increased costs, as each decentralized unit may need its own support functions, such as HR, IT, or finance. It can also lead to duplication of investments and efforts, as different units may independently solve the same problems or develop the same capabilities.

For instance, each unit may need its human resources (HR) department to manage hiring, training, and employee relations; its IT department to manage technology needs; its finance department to manage budgets and financial reporting; and its administration support. This way of working can significantly increase the organization’s overhead costs, especially in terms of salaries and investments.

As such, different units may develop their own work policies and procedures, leading to a lack of standardization — making cross-unit collaboration more challenging.

Inconsistent branding and customer experience is also an underestimated effect. Different units may wrongly communicate, confuse customers, and dilute the brand’s impact.

Based on my extensive practice, I recommend adopting a dynamic approach to decentralization, where the degree of decentralization varies over time. For example, an organization might decentralize during periods of stability to promote innovation and empowerment but centralize during periods of crisis to ensure coordination and control.

Implementing a shared services model for support functions like HR, IT, or Finance can provide the benefits of decentralization while avoiding the duplication of these functions across different units.

P&G has used decentralization to empower its various brands and product lines to operate almost like separate companies, making them more responsive to market needs. However, this has also led to challenges in coordination and efficiency.

Retail chains like Walmart and McDonald’s or Swiss large retailers also use a form of decentralization, where each store operates as an independent business unit, making decisions based on local customer needs and market conditions.

Many tech startups embrace decentralization to foster innovation and market adaptation. However, as they grow, they often face challenges in creating and maintaining governance policies, alignment and efficiency. However, big corporations and multinationals adopt a similar approach, with Spotify and Google, using a decentralized approach and organizing their workforce into small, autonomous teams, or ‘squads’ as they call it. This agility allows them to innovate and make decisions quickly.

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Elena Debbaut is a strategic execution expert to boards and executive teams. She leads and advises on complex transformations when governance barriers, internal politics, or structural fragmentation prevent organizations from executing critical decisions.

Specialities:

• governance-constrained transformation
• operational restructuring
• strategic recovery & execution