Last Updated on 16 June 2025 at 19:37

An operationally well-managed business thrives when technology is used to good effect. Marketing project management is no exception to the rule. Centralised, agile management of a marketing project means greater responsiveness and control and significant savings in resources, time and costs.

Today, there is a multitude of software packages that make project management easier. Despite this, marketing projects have several characteristics not found in most of the existing software on the market. In addition, project management software is difficult to reconcile with a current

Marketing project management in practice

Project management for marketing consists of

Centralised management for a successful marketing project

Based on my experience in Switzerland and internationally as founder of E-GRAPHICS, I have observed that

Centralising communication

Then, with the excitement of a new project, the initial planning phase is

Centralising digital resources

In the same way, the centralised management of project resources (videos, images, texts, licences, other types of IT and digital content) should ideally be located in a

Centralising project management

Project management itself is centralised in the hands of a project manager. However, there are a few situations where the project manager is not

Integrating project management and DAM

Now, a large amount of cloud-based software allows you to manage several teams and projects in parallel. There are visible and very practical advantages to these cloud solutions.

However, the weak point of this project management software for marketing is

Conclusion

Marketing project management follows the same

Case study: centralised management of a full-service marketing and advertising agency in Switzerland

Maintaining a decentralised, agile and innovative environment while centralising the day-to-day operations of a marketing and advertising agency is a major challenge. How do you avoid the risk of additional bureaucracy while maintaining agility in operations such as project management?

This case study shows how a centralised system can:

• Contributeur

Elena Debbaut

Partenaire – Restructuration Opérationnelle

https://elena.debbaut.solutions/

ed@consultingteam.solutions

Elena Debbaut is a strategic execution expert to boards and executive teams. She leads and advises on complex transformations when governance barriers, internal politics, or structural fragmentation prevent organizations from executing critical decisions.

Specialities:

• governance-constrained transformation
• operational restructuring
• strategic recovery & execution