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Business Administration Book Series

The “Business Administration” book series narrates practical advice for implementing and optimising corporate resources to achieve strategic objectives. Indeed, without a few strategic exceptions to some time-limited business models, the main goal of enterprise management remains to ensure a lifespan that exceeds the market average and contribute to the smooth functioning and development of the organisation. Not least, strategies, methods, and tactics ensure coherence between the different functions of the company. This series of publications covers concrete aspects of the choice and implementation of business strategy, the adoption of information technology, the day-to-day management of operations and processes, marketing and sales.

The “Business Administration” book series narrates practical advice for implementing and optimising corporate resources to achieve strategic objectives. Indeed, without a few strategic exceptions to some time-limited business models, the main goal of enterprise management remains to ensure a lifespan that exceeds the market average and contribute to the smooth functioning and development of the organisation. Not least, strategies, methods, and tactics ensure coherence between the different functions of the company.

This series of publications covers concrete aspects of the choice and implementation of business strategy, the adoption of information technology, the day-to-day management of operations and processes, marketing and sales.