Last Updated on 12 May 2025 at 10:43

Managing change can be a complex and sensitive process that requires careful thought. However, a more direct and simplified management approach is often the most effective.

By involving your operational teams and setting realistic objectives, you can ensure that the change process is beneficial and sustainable. I am Elena Debbaut, a business consultant and turnaround crisis manager. I offer you an expert-level publication in a synthesis that describes the best strategies to guide your teams.

Change is inevitable, but that doesn’t mean difficulty during a crisis is unavoidable. In this series of articles, I will cover the following points:

1. Preparing a business continuity plan (BCP ) and anticipating the unexpected.
2. How to communicate during a crisis – and provide just the correct information.
3. How to foster a proactive environment and create new habits.

This 2’500+ word publication, the equivalent of some 13 well-filled pages in large professional A4 format, offers some answers. Here are the details of the topics covered.

Preparing for change and anticipating the unexpected

In terms of risk management, it is best to be ready for a crisis, even if such an event might be unlikely.

In the business world, a specific tactic can be applied to many aspects of work, such as solving end-customer problems, choosing a strategy, or even the day-to-day operational work (RTB – run the business). This tactic is about being prepared for something that might happen and impact the day-to-day operations of a business.

This is where the business continuity plan comes in – I’ve discussed it in detail in my book, which explains what to do during the first 50 days of a crisis.

This proactive approach also applies to organisational changes, even if the company is not in a crisis. Leaders and managers can sometimes make mistakes and errors if unprepared for what they should have anticipated. Of course, it is complicated and costly to plan for everything. Still, some aspects can be prepared in advance and make the right strategic and operational choices according to available resources.

Managing expectations

Sabotage of change management

Communicate just enough to support change

Communications planning

Integrate other ideas into the business strategy

Foster a proactive environment for change

Harnessing technological potential

Staying prepared for potential crises and increasing the speed of change

Encouraging a true entrepreneurial spirit

Keeping it consistent

Habits for change

Conclusions: change management is a subtle art

Managing change requires a thoughtful and tailored change management approach, even in the presence of a crisis – in any case, the existence of a business continuity plan is still a practical and precious strategic asset

Critical strategies for successful change management include preparing for and anticipating the unexpected through a business continuity plan (BCP), communicating the necessary information effectively, integrating ideas to promote innovation and entrepreneurship within the organisation, and creating habits that support change.

Indeed, involving the operational teams and setting realistic goals can create a proactive environment that will guide the organisation towards success. Ultimately, change management is an essential skill for companies seeking to remain competitive and constantly adapt to market changes