The ignorance as a business strategy
Last Updated on 9 May 2025 at 19:25
I recently gave a short presentation on business strategies. Within the first few minutes, a question arose among the audience: the most experienced and well-recognized entrepreneurs in the region. What would be the best business strategy right now ?
The discussion was quickly animated and polarized, reflecting the current state of society and macro-economic trends. More nuanced ideas did not get much traction. Indeed, these approaches are unfortunately doomed to failure in today’s economic landscape.
The debates came down to two main lines of strategic approaches.
As an entrepreneur, should we continue to
Continue to read ... This part is protected.
Poursuivre la lecture ... contenu spécial en accès rapide.
***
Note: This article first appeared on the blog of the Swiss newspaper LeTemps, in the section “Entreprises”. It has been reproduced here entirety.
Elena Debbaut is a strategic execution expert to boards and executive teams. She leads and advises on complex transformations when governance barriers, internal politics, or structural fragmentation prevent organizations from executing critical decisions.
Specialities:
• governance-constrained transformation
• operational restructuring
• strategic recovery & execution