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Advertising & MarTech

Digital agencies, creative ops, MarTech automation, content & media stack.
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The mandate focused on digital transformation and optimization within an institutional client service team, leveraging Salesforce and Digital Asset Management (DAM). The initiative aims to enhance client service, operational efficiency, and strategic alignment. The portfolio comprises five key projects, each addressing specific objectives and associated risks across business, financial, and reputational dimensions.



Keeping a decentralized, agile and innovative environment while centralizing and automating daily business operations represent a challenge for business organizations. How to avoid the risk of added bureaucracy while keeping the efficiency of business daily operations ?