The worst enemy of innovation is the desire to innovate at all costs
Last Updated on 21 October 2025 at 09:52
Everyone is talking about it.
Everyone wants it.
Innovation is the new Holy Grail of agile, creative, modern companies with lots of ideas, and
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Table of Contents
But in practice, what is the innovation’s definition ?
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Innovation vs Invention vs Improvement
There is some confusion between what is really behind notions like an “invention“, an “innovation“, and an “improvement“. This confusion can occur because
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The simplified process and interactions can be summarized as follows in the infographic hereafter:
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When innovation turns into a customer nightmare
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How to innovate with a long-lasting and efficient process
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Download a couple of .pdf documents, podcasts, and video materials about innovation
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Elena Debbaut is a strategic execution expert to boards and executive teams. She leads and advises on complex transformations when governance barriers, internal politics, or structural fragmentation prevent organizations from executing critical decisions.
Specialities:
• governance-constrained transformation
• operational restructuring
• strategic recovery & execution